Future Vision & Business Growth
Head of marketing, digital, e-commerce and experiences with roots in sustainable sportswear at Patagonia, and honed expertise in consulting across industries, from retail and technology to travel and hospitality.
Strategic Planning
Crafting success through strategic planning, I align stakeholders, partners, and investors to define a clear vision, goals, and priorities. My data-driven approach encompasses business, digital, and marketing strategies, P+L management, brand development, and conceptual vision projects. Initiating every project with a tailored plan, I ensure alignment with client visions, strategic objectives, and financial goals.
Experience Design
Elevate your brand with well-designed, scalable consumer and business solutions. I specialize in integrated experience solutions spanning digital, physical, web, mobile, social media, augmented and virtual reality. Using a strategic experience design methodology and 3D world-building techniques, I create powerful and cohesive experiences that resonate across various platforms and technologies.
Digital Marketing Strategy
In the ever-evolving digital landscape, I lead organizations to optimize existing tech, and to add new capabilities. My approach involves both creative and technical aspects, utilizing multiple integrated technologies. Through business case development, user definition, testing, and execution, I help clients implement digital business and experience programs, such as effective websites, mobile apps, and marketing campaigns that deliver tangible results.
Business Operations
Achieving success requires a blend of strategy and seamless operations. I design data-informed integrated marketing and branding strategies to engage customers and drive business growth. Executing these strategies involves a multi-disciplinary approach, team alignment, strong relationship skills, and adaptability based on data. With experience spanning local and global regions, I develop and execute plans that deliver results.
Content Strategy
In a world where content is king, I craft strategies that ensure digital and cloud-based assets create seamless customer experiences. Content experiences may be oriented along enterprise specific use cases, locations, platforms that align with business and user experience objectives. I work with clients to utilize the right technologies and source assets to strategically place content along the customer journey, and to define and optimize optimize content pipelines and ecosystem workflow to save costs and eliminate obstacles.
Team Leadership
Having led high-performing teams through good and challenging times, I bring hands-on experience in leadership. My track record includes successfully managing small, highly-trained teams, large departments globally, and various teams on-site and remotely. From building teams to overseeing external partnerships and vendors, my leadership extends across consulting, creative studios, marketing, technology development, video production, and oil exploration engineering teams.