AI & Immersive Experience Leader

I build AI platforms, immersive environments, and partner ecosystems that connect people, brands, and culture at global scale.

From Patagonia and Disney to Sphere and beyond, I’ve built a career at the intersection of brand, technology, and culture - leading GTM strategy, product marketing, partner ecosystems, and customer experience platforms at global scale.


Recent work includes AI-driven platforms ranging from conversational characters (Amora) to generative content pipelines (CFIRE), delivered across enterprise, healthcare, and immersive/XR environments.

Patagonia

Brand Growth, Commitment to the Core Customer

What I learned leading product and marketing strategy for Patagonia still drives everything I do today: never betray your core audience. From organic cotton to surf lines and iconic outerwear, I helped expand the brand while staying true to climbers, dirtbags, and activists who defined it.

MSG Sphere / Obscura

Immersive at Scale


Led initial strategy on one of the most ambitious immersive platforms ever built: Sphere Las Vegas. Defined the UX, content frameworks, and partner ecosystem, carrying forward lessons from Obscura Digital’s landmark work on Salesforce Tower and Dubai Expo.

CFIRE

AI + Immersive for Healthcare & Beyond


At CFIRE, I lead projects like “Amora,” an AI-driven animated character live in children’s hospitals, proving conversational AI can reduce stress and increase engagement. I’ve applied the same approach to corporate lobbies, EBCs, and real estate experiences from Singapore to San Francisco.

Power of the Core in the Age of AI

What Patagonia, Disney, and Chiat/Day taught me about protecting core customers, and why it matters more than ever.

In today’s rush toward AI and immersive platforms, the temptation is to chase shiny objects and forget the people who built your brand. I’ve seen firsthand—from climbers in Patagonia’s dirtbag culture to street skaters in action sports—that once you lose the core, you lose everything.

Insights Are the Tip of the Spear in the AI Age

Insight is the upstream constraint.

In practice, one clear insight maps to: objective function, prompt scaffolds, data filters, tone, and guardrails. That alignment reduces rework and makes metrics (dwell, CSAT, task completion) actually mean something.

A Career Across Engineering, Brand, and Immersive AI

Highlights by Era

Engineering Roots

Global field ops in Europe & Africa. Foundation in systems, pressure, resilience.

Early Career — Engineering Foundations

  • Schlumberger - Petroleum Engineer in Europe & Africa; led field ops in high-pressure environments.

  • Built resilience and systems thinking that still drive my work today.

Brand Builder in Digital

Patagonia, Disney, ESPN, Building consumer brands & digital platforms, keeping the core customer.

Brand & Marketing Leadership

  • Patagonia — Expanded surf, travel, and organic cotton lines while protecting brand’s core climbing roots.

  • Disney / ESPN — Launched digital content platforms and global campaigns, pioneering early sports + digital crossovers.

  • Blast Radius / Sapient — Built CRM and web platforms for Fortune 500 clients.

Immersive Landmarks

Salesforce Tower, Sphere, Dubai Expo - Defining the playbook for large-scale immersive environments.

Immersive Landmarks

  • Obscura Digital / MSG Sphere - Defined economic and content frameworks for world’s leading immersive mega-venue in Las Vegas.

  • Salesforce Tower - Led iconic waterfall content program in San Francisco.

  • Dubai Expo (Al Wasl Dome) - Directed UX and content ecosystem for world’s largest projection dome.

AI & The Future

CFIRE & Fondaition - AI-driven characters, content platforms, & global partnerships - shaping what’s next.

Current - AI & Immersive Platforms

  • CFIRE - Founder & Managing Director; projects include “Amora” AI avatar in healthcare and “Nature’s Hour” in Singapore.

  • Fondaition - Advisory venture on AI ecosystems, immersive platforms, and brand tech.

  • Partnerships & events with Stability.ai, Convai, and Weights & Biases.

Let’s talk

I work at the intersection of AI, brand, and immersive digital experiences, helping organizations unlock new forms of engagement and growth. Let’s set up a quick chat about:

  1. AI Opportunity Assessments > identify where AI will make a difference in your business results via AI agents, data, and platforms that create measurable value.

  2. Immersive & Content Platforms > design, implementation, and ongoing operations for lobbies, EBCs, and public venues.

  3. Ecosystem & Partner Alignment > connect the right tech, creative, and business players to scale programs globally.